1. A Legacy Rooted in Heritage
Nancy’s Fine Jewelry—a cherished family-run atelier in sunny Los Angeles—originates from a surname that literally means “jeweler” in Farsi. Founded by Nancy and Tony Javaheri, this intergenerational business honors a lineage of skill and integrity passed down through generations . In 2021, their daughter Nikki joined, weaving contemporary flair into a timeless legacy
2. Local Artisan Craftsmanship
Set apart by its dedication to handcrafted excellence, Nancy’s Fine Jewelry collaborates closely with local artisans in L.A., maintaining control and transparency at every creation stage . Rejecting silver, gold-fill, and vermeil, the boutique focuses exclusively on 14k and 18k gold—as well as platinum—to ensure lasting quality and sophistication
3. Personalized Experiences with Every Piece
Customization lies at the heart of the NFJ experience. Clients can choose from a rainbow of metal hues—white, yellow, or rose gold—select gemstones, and tailor settings to create pieces imbued with personal meaning.. Whether reworking a cherished heirloom or designing an original engagement ring, NFJ crafts pieces that celebrate individual stories.
4. Curated Collections That Reflect You
While bespoke designs take center stage, NFJ also offers thoughtfully curated collections:
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Rings: Engagement rings, stacking bands, and statement solitaires
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Earrings: Dainty studs to dramatic drops
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Necklaces: Layers, pendants, and bullion chains
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Bracelets: From classic bangles to intricate link styles
Their signature engagement rings radiate romance, with halo silhouettes, vintage flourishes, and ethically sourced diamonds. Each design is a signature, tailored to the wearer’s dreams.
5. Transparent Service, Empowered Clients
NFJ places client education at the forefront. Consultations delve into metal qualities, gemstone ethics, and design styles to empower informed decisions . Pricing is straightforward; the value reflects material authenticity and craftsmanship—not brand markup. Shipping is prompt—typically within 5–7 business days—with next-day delivery for orders over $5,000
6. Lifelong Support & Trust
Though online purchases are final, NFJ extends post-sale support via responsive email communication for any concerns—reaffirming their commitment to trusted relationships
7. Real Stories, Real Loyalty
Clients frequently praise NFJ’s blend of honesty, taste, and lasting relationships. Longtime customer Denise shared, “best jewelers ever… honest, trustworthy, great taste… been buying jewelry from them for the past 25 years”.. And Cindi expressed delight creating engagement rings with Nancy and Tony, calling the experience a “great partnership”
Why Nancy’s Fine Jewelry Matters in 2025
A. Authentic Family Identity
In an era driven by personalization and storytelling, Nancy’s Fine Jewelry’s genuine lineage—from their Farsi surname to generational mastery—adds depth and credibility. This family narrative makes every piece feel heartfelt and rooted.
B. Ethical & Local
Consumers are increasingly conscious of sustainability and local sourcing. NFJ’s commitment to local fabrication and premium materials positions them as a transparent and eco-responsible choice.
C. Bespoke at Accessible Value
High-end customization often comes with lofty price tags. NFJ defies that norm, offering tailored, luxury-level craftsmanship at fair, honest prices—bridging the gap between bespoke and attainable elegance.
D. Client-Centric Approach
Personalized consultations, clear pricing, attentive follow-through—NFJ builds loyalty by treating clients as collaborators, not transactions.